# Tools used in AI SEO: 13 tools and who teaches them > 13 tools used in AI SEO work, with how many of 44 English-language courses teach each one; 8 are named by at least one. Checked September 2026. URL: https://aiseocourse.directory/tools/ Tools · 13 listed · no affiliate links # Tools used in AI SEO The trackers, suites, APIs and builders that the courses in this directory teach or assume. Each entry says what the vendor says it does, in our words, and how many programs teach it. No tool pays to be here and no link earns a commission. "Taught by" counts English-language programs whose public curriculum names the tool (44 programs, checked 19 September 2026); 8 of 13 tools are named by at least one. Prices are not recorded: tool pricing pages move faster than this dataset. ## AI visibility tracking | Tool | What it does | Used for | Pricing model | Taught by | Checked | | --- | --- | --- | --- | --- | --- | | Peec AI for AI SEOPeec AI | Tracks how often a brand is mentioned and cited in answers from ChatGPT, Perplexity, Gemini and Google AI Overviews for a set of prompts, and which sources those answers draw on. | share of answer, citation sources, competitor mentions | Paid | 0 of 44 | 19 Sep 2026 | | Profound for AI SEOProfound | Enterprise answer-engine analytics: prompt volumes, brand visibility across AI engines, cited pages, and the AI crawler traffic hitting a site. | AI visibility reporting, AI crawler logs, prompt research | Paid | 1 of 44 | 19 Sep 2026 | | Otterly.AI for AI SEOOtterly.AI | Monitors brand and URL mentions inside AI search answers on a prompt list, with a lower entry price than the enterprise trackers. | prompt monitoring, brand mentions, link citations | Paid | 1 of 44 | 19 Sep 2026 | | Rankscale for AI SEORankscale | AI visibility tracker that scores a site's presence across several AI engines and lists the sources each engine cites for the tracked prompts. | visibility score, citation sources, prompt tracking | Paid | 0 of 44 | 19 Sep 2026 | | Scrunch AI for AI SEOScrunch AI | Reports how AI assistants describe a brand, where they get that description from, and how the brand compares with competitors in the same answers. | brand perception in AI answers, competitor comparison, source audit | Paid | 0 of 44 | 19 Sep 2026 | ## SEO suites with AI visibility reports | Tool | What it does | Used for | Pricing model | Taught by | Checked | | --- | --- | --- | --- | --- | --- | | Semrush (AI Toolkit) for AI SEOSemrush | The general SEO suite plus an AI visibility add-on that tracks brand mentions and share of voice in AI answers alongside classic rank tracking. | keyword research, rank tracking, AI visibility add-on | Paid | 3 of 44 | 19 Sep 2026 | | Ahrefs (Brand Radar) for AI SEOAhrefs | SEO suite whose Brand Radar report shows brand mentions and citations in AI Overviews and AI chat answers, next to backlink and keyword data. | backlinks, keyword research, AI Overview mentions | Paid | 5 of 44 | 19 Sep 2026 | ## Data APIs | Tool | What it does | Used for | Pricing model | Taught by | Checked | | --- | --- | --- | --- | --- | --- | | DataForSEO for AI SEODataForSEO | Pay-per-call API for search results, including AI Overview and AI Mode result data, used to build custom trackers and automations. | SERP data, AI Overview capture, custom trackers | Usage based | 1 of 44 | 19 Sep 2026 | ## Technical SEO | Tool | What it does | Used for | Pricing model | Taught by | Checked | | --- | --- | --- | --- | --- | --- | | Screaming Frog SEO Spider for AI SEOScreaming Frog | Desktop crawler used to audit crawl access, structured data, rendering and page structure, including checks that matter for AI crawlers (robots directives, llms.txt, extractable content). | site crawl, structured data validation, crawler access audit | Freemium | 0 of 44 | 19 Sep 2026 | ## Measurement | Tool | What it does | Used for | Pricing model | Taught by | Checked | | --- | --- | --- | --- | --- | --- | | Google Search Console for AI SEOGoogle | Google's free reporting for impressions, clicks and indexing. It does not separate AI Overview clicks, which is why courses pair it with a dedicated AI tracker. | indexing, query reports, rich result status | Free | 9 of 44 | 19 Sep 2026 | | Google Analytics 4 for AI SEOGoogle | Web analytics used in several courses to segment referral traffic from ChatGPT, Perplexity and other AI assistants with custom channel groups. | AI referral traffic, conversion tracking | Free | 10 of 44 | 19 Sep 2026 | ## Content | Tool | What it does | Used for | Pricing model | Taught by | Checked | | --- | --- | --- | --- | --- | --- | | Surfer for AI SEOSurfer | Content optimisation editor with an AI-search tracking feature; also the vendor behind one of the free courses in this directory. | content briefs, on-page optimisation, AI tracker | Paid | 1 of 44 | 19 Sep 2026 | ## Site builders | Tool | What it does | Used for | Pricing model | Taught by | Checked | | --- | --- | --- | --- | --- | --- | | LocusPilotADE Marketing | Site builder for local-business websites that ships the machine-readable layer (schema, llms.txt, .well-known files) and location pages as defaults instead of plugins.Disclosure: Built by the editor of this site. It is listed because courses in this directory teach the setup it automates; it does not affect any score or ranking here. | local business sites, agent-ready pages, location pages | Paid | 0 of 44 | 19 Sep 2026 | Which programs teach which tools is on each record under "Tools taught". Terms used above: [AI SEO glossary](/glossary/). Coverage per topic: [AI SEO course curriculum heatmap](/heatmap/). Dataset 2026-09-18.44a45f.