From SEO to AEO: Optimizing for AI-led Search

Verdict

By Editorial team. Opinion within the published method; every figure is from the record below.

From SEO to AEO: Optimizing for AI-led Search ranks 8 of 44 at medium confidence, on a composite of 82.2. The evidence is thin but clean: a Feefo average of 5 from 4 reviews, a price on the provider's own site, a published refund policy and a named course lead, Chris Hutty of Jellyfish Training. The agenda runs 7 sections in 1 day, covering AEO and GEO foundations, LLM retrieval, structured data and external citation. It suits an SEO team that wants a dated live session and an invoice. Skip it if you want traditional SEO or local coverage, or a self-paced library to revisit.

Score breakdown

Composite 82.2 of 100, rubric v1, evidence tier B, medium confidence (48 of 67 attributes confirmed, checked 18 Sep 2026). The score measures public evidence about a program (what is published, what learners say, how current it is), not teaching quality.

AI SEO course scoring methodology: weights, evidence ladder, confidence rule and what was checked and not found for every program. Every price in context: AI SEO course cost.

Facts

Each value carries its data label (provider-stated, observed, calculated), the date it was checked and its source. Unverified means the value could not be confirmed on a public page by the check date.

From SEO to AEO: Optimizing for AI-led Search price and price history

Current price $549 one-off (checked 18 September 2026). $549 per person ex TAX for the listed US live-online session.

From SEO to AEO: Optimizing for AI-led Search refund policy

7-day cancellation without liability when services have not commenced and are not due to commence in that period. Published by the provider, checked 18 September 2026.[3]

What From SEO to AEO: Optimizing for AI-led Search teaches

11 of 13 tracked curriculum flags are confirmed on public pages, 2 confirmed absent and 0 unverified (checked 18 September 2026). A confirmed flag means the provider's own curriculum or listing names the topic; the source is cited, the wording is not reproduced.

Reception

Ratings by platform

Also checked with no course-level rating: Trustpilot, G2, reddit (checked 18 Sep 2026).

Company-level ratings, display only and never an input to the score: Feefo 4.9 (140), observed, seen 18 Sep 2026.

What public discussion says

Derived from 3 independent public items (reviews and forum or social posts; 0 provider-authored items excluded), labelled by theme and stance, checked 18 September 2026. No review text is stored. Stances: 3 positive, 0 mixed, 0 neutral, 0 negative.

Public commentary praises the course for practical applicability, clear presentation, and relevance to AI-driven search adaptation.

Attributed review excerpts

Short excerpts as displayed on the platform, with the reviewer's name, star rating and the platform's own relative date as seen on the check date. Read the full reviews at the source.

• "The course is informative, easy to follow, and excellently presented. I'd highly recommend From SEO to AEO for anyone." Rachel, 5 of 5 on Feefo, 2026-09-10 (seen 18 Sep 2026)

Independent discussion on record

• linkedin.com (unverified, positive): An attendee described the course as useful for applying AI visibility ideas and prompts in day-to-day work. seen 18 Sep 2026
• linkedin.com (unverified, positive): An attendee recommended the course after a day at The Shard and said it clarified how brands should adapt to AI-led search. seen 18 Sep 2026

Cautions

Sourced facts from the caution checks (price consistency, page history, instructor identity, testimonial dating, self-ranking, certificate claims). Neutral by design: each line is what a public page shows, with its date.

1. The seller's US page publishes $549 per person ex TAX for the listed 17 December 2026 live-online session. Check 1, seen 18 Sep 2026 [1]
2. The current URL and the 17 December 2025 and 19 April 2026 Wayback titles use From SEO to AEO: Optimising for AI-led Search; the calendar lists no 2024 capture for this URL. Check 2, seen 18 Sep 2026 [7]
3. The public course page names Chris Hutty as Course SME, Training Director, SEO. Check 3, seen 18 Sep 2026 [6]
4. The US page lists a future 17 December 2026 session; it does not publish an access-window end date. Check 4, seen 18 Sep 2026 [1]
5. The UK course listing shows one course review dated 10 September 2026; that is the oldest course-review date visible on the checked page. Check 5, seen 18 Sep 2026 [4]
6. The course page identifies a Certificate of Attendance and does not name an accrediting body. Check 7, seen 18 Sep 2026 [1]

Compared with

Cheaper programs in the same format band

Programs in the same format band that cost less, in composite order (checked 18 Sep 2026):

• AEO Masterclass: AI Search Beyond SEO: $499 one-off, composite 74.0, medium confidence (17 Sep 2026)
• Optimize Pages for AI Search with GEO/AEO: $299 one-off, composite 53.3, low confidence (18 Sep 2026)
• AI Brand Visibility Master Class: $299 one-off, composite 53.0, low confidence (18 Sep 2026)

The full list with prices and ratings: From SEO to AEO: Optimizing for AI-led Search alternatives.